Appletree | African Beauty & Trade

Welcome to Appletree

A Bridge Builder Between Cultures.

Headquartered in Johannesburg since 2015, Appletree connects the pure, natural heart of Africa with the global market through a mature, structured operating system.

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African Beauty Elements

Powered by Nature. Made for You.

From ancient desert springs to modern skincare, our formulations harness the pure goodness of Africa's unique botanicals. Natural ingredients, scientific research, and gentle care.

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International Operations

Long-Term Trade Ecosystem

We do not engage in one-off transactions. We are responsible for operating and maintaining a complete China-Africa trade operating system, ensuring African origins reach Chinese consumer markets seamlessly.

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New Media & Growth

Amplify Brand Influence.

Leveraging new media and livestreaming, we deploy short-form video strategies simultaneously in China and South Africa. Join our robust affiliate and distribution network.

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Flagship Brand Since 1868

Mr. Cape®

Inspired by the mysterious power of desert springs in South Africa, crafted for your skin. South Africa's "Pure Captain" brings you pure, powerful, natural care. Recommended by the South African Ambassador to China.

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Our Natural Range

Pure. Powerful. African.

Discover our curated selection of Marula Oil, Cape Aloe Gel, and Rooibos Tea. Blending nature and science to deliver real results.

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Born in Africa, Crafted by Nature

The Pure Captain

From the heart of South Africa, we draw inspiration from ancient desert springs and indigenous botanicals to create skincare that nourishes, protects, and awakens your natural beauty. Products under the Mr Cape brand have obtained official organic certifications in South Africa.

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Our Range

Pure African Botanicals

Harnessing the pure goodness of Africa's unique botanicals. Formulated to be effective yet gentle on your skin.

Marula Oil

Rich in antioxidants and essential fatty acids, helps nourish, hydrate and improve skin elasticity. Deeply nourishes and revitalizes, leaving skin soft and radiant.

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Cape Aloe Gel

Made with Aloe Ferox from South Africa, helps soothe, hydrate and support skin recovery. Refreshes for healthy, balanced skin.

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Rooibos Tea

A naturally caffeine-free herbal tea rich in antioxidants, with a smooth taste and daily wellness benefits. Protects and supports your skin naturally.

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11-Year Proven System

China-Africa Trade Experts

Supply and demand both exist, but the connecting structure in between remains incomplete. We are not a single point, but a complete system integrating products, branding, e-commerce, cultivation, and export. Products enter the Chinese market through a structured system, rather than relying on sporadic orders.

80+

Offline Distributors in China

30,000+

Private-Domain Members

9

African Countries Covered